~Designed the company's core system from scratch with developers and product managers, resulting in a streamlined product range, which helped in Improved efficiency, reduced costs, and a better user experience.
~Conducted small user research to enhance our fintech products, which helped in analyzing the gaps in our products.
~Created and maintained design systems and style guides for consistency across all our products.
~Participated and conducted in Design sprints & ideation sessions to contribute to the overall user experience and product development process.
~Developed and executed creative copy for a variety of marketing and advertising campaigns across various channels, including print, digital, and social media.
~Collaborated with developers and product managers to develop effective and engaging copy for digital products and services, including web and mobile apps.