Objective:

This post is part of my founder-led personal branding portfolio. It features Kiran Shah, founder of Go Zero, a brand reshaping India’s relationship with indulgence through zero-sugar ice cream that’s as ethical as it is delicious.

What I Focused On:

• Translating Kiran’s authentic, health-forward voice into a narrative arc that blends legacy, purpose, and experimentation

• Using the Jatin Modi-style structure: Odd Hook → First Person → Harsh Reality → Positive Proof → End

• Balancing product honesty with founder vulnerability, stories of spilled wrappers, sweetener fails, and hard packaging calls

Time Taken: 2–3 days (brand audit, voice alignment, post crafting + revisions)

Tools Used: Notion, ChatGPT, LinkedIn

Who Should Check This Out:

Anyone building a clean-label D2C brand, working in sustainable FMCG, or navigating the guilt-vs-joy equation in consumer health. Especially useful for founders replacing nostalgia with nutritional science, and looking to own that shift out loud.

Want your story to taste like truth, not just marketing? Let’s scoop it together.