Objective:

This newsletter piece was created as part of an assignment for Inagiffy. I chose to explore how cashback isn’t just a marketing tool but a psychological game, focusing on Super.money — a fintech startup that revolutionized the UPI space by offering real cashback on every transaction.

What I Focused On:

• Unpacking the psychology behind cashback versus discounts

• Exploring behavioral science principles like loss aversion and mental accounting

• Highlighting how Super.money disrupted the UPI space with a no-gimmicks approach

• Crafting a narrative that’s thought-provoking yet easy to read, with clean and crisp language

Time Taken: 1–2 days

Tools Used: Canva, Notion

Who Should Check This Out:

If you’re building a newsletter that combines storytelling with practical insights that engage readers, I’d love to help shape it.