Conducted a practical SEO analysis project focused on understanding website architecture, URL optimization, and keyword identification across high-traffic Indian platforms.

Project Objective:

To evaluate how website structure impacts user experience and SEO performance, and to optimize URLs and keyword targeting for better search visibility.

1️. Website Structure Analysis:

Flipkart – Hierarchical structure

Shaadi.com – Database-driven structure

CarWale – Hierarchical structure

Naukri.com – Database-driven structure

BookMyShow – Database-driven structure

Evaluated:

- Structure type (Hierarchical vs Database)

- Rationale behind architecture

- UX impact

- Improvement recommendations (breadcrumbs, AI-based search, guided flows, progressive filters, cleaner hierarchy)

2️. URL Optimization:

Rewrote cluttered, parameter-heavy URLs into:

- Short

- Keyword-rich

- Clean & crawlable

- User-friendly

Focused on removing tracking parameters and improving semantic structure for better indexing and click-through rates.

3️. Keyword Identification:

Identified high-intent, search-based keywords for each platform by analyzing:

- Commercial intent

- Informational intent

- Location-based queries

- Brand-driven searches

- Long-tail variations

Created keyword clusters aligned with user search behaviour (e.g., “movies near me,” “used cars near me,” “online shopping sites," and “jobs hiring remote”).

Key Insights:

Hierarchical websites improve crawlability for large e-commerce platforms.

Database-driven platforms rely heavily on filtering, search, and dynamic content.

Clean URLs significantly enhance SEO performance and CTR.

High-volume keywords often include “near me,” intent-based modifiers, and brand variations.

Outcome:

Developed a structured SEO improvement framework that can guide:

- Website architecture planning

- URL standardization strategy

- Keyword targeting & clustering

- UX-led SEO optimization

Core Skills Demonstrated:

SEO Fundamentals | Website Architecture Analysis | URL Structuring | Keyword Research | Search Intent Mapping | UX-Based Optimization | Strategic Thinking