1.Develop and implement a comprehensive SEO strategy to improve website ranking and organic for study abroad category. 
2. Conduct in-depth keyword research to identify high-volume, relevant keywords for targeted content creation. 
3. Create high-quality, SEO-optimized content for blogs, articles, landing pages that informs, engages, and converts users 
4. Track and analyze SEO performance using analytics tools like Google Search Console and Google Analytics to measure 
success and identify areas for improvement. 
5. Manage and optimize paid advertising campaigns on Google Ads, Facebook Ads, Instagram Ads for maximum ROI. 
6. Collaborate with cross-functional teams like customer success, sales to ensure alignment and achieve marketing goals