The Context

M-Square is a design agency focused to the concept, design, and development of purpose-driven brands. We also provide the learning phase of “How to Design & Implement”. We believe in, and promote an effective strategic design, to provide high quality results.  

Our objective is to create, modify, and improve the identity/image of microenterprises. We also provide insight on the strategy for successful design implementation.

The Objective

The objective was to broaden our community's design vision. When a person enters the field of design, he or she knows nothing. M-Square is passionate about guiding them to a strong design approach.

M-Square Design Agency's other focus is to enhance the image of existing and emerging brands. Generally, many of the brands around us need to enhance their design approach. For them, we illuminate the way to a successful design approach.

Flexible Identity

Apart from simplified version, the Square in name represents two distinct views, to which the M-Square Design is committed. The Design Movement is a learning phase that aims to encourage young designers in this domain.

The other perspective is to improve and build brand images from Zero to Hero.

This design agency's logomark clearly demonstrates its adaptability to both objectives.

Communicating the Vision

We made it a priority in the messaging, experimenting with the agency name and utilizing the bold symbol to grab the eye of designers and brands.

From there, we may broaden on the concept and initiate a flexible work play, like learn, design, and inspire.

Variations in Brand Identity

The variations are created to strengthen a design agency's point of view. The perspectives vary in such a way that it really serves as both a source of income and inspiration at same time.

The Instagram Guides for Young Designers were designed to inspire them in their pursuit of becoming a great designer. The promotional and service posts are designed to capture attention of brands to become a central point of attraction to their targeted clients.

Additional Concept

The icon, along with the brand's name, perfectly illustrates the agency's broad vision. The developing field, symbolized by "}" in the logo, was the source of the secret preserved during the logo design process.

The agency is not only devoted to inspire the community in the discipline of design, but also to provide inspiration and assistance in the development domain in the near future.