Achievements

    ● Delivered Go-to-Market strategy for a digital projector product by summarizing 4 user scenarios, enabled the team to target potential buyers, and exceeded the sales goal of a big shopping holiday by 150%

    ● Launched 3 marketing campaigns & 30+ new media releases, achieved 10 million+ views with 10k+ participants

Responsibilities

   ● Led user behavior analysis by conducting 100+ voice-of-customer surveys, and presented 5 customer preference reports by studying market trends 

   ● Generated 10 product success metrics to enhance marketing effect and optimize customer engagement