In my last job, I got handed this banger project for Terry Sent Me - a gin brand inspired by prohibiton era and screamed 1920s rebellion. Vintage prohibition-era vibes, but we wanted to make it fun.
So, I went all in. Crafting social posts, photoshoots that looked like they'd stepped right out of a bootlegger's secret album. Every little detail was about evoking a cheeky, defiant spirit of rebellion, while staying relevant to new-age viewers.
The end goal was to position Terry Sent Me as brand that sells gin along with a whole mood. Rebellious. Playful. Totally unexpected.
Have a look at it in the link above.
25 Nov 2024
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