Spec Ad for The Economist
This is a spec ad for "The Economist" as a part of a copywriting workshop. The Economist is a weekly British newspaper. It's ads are one-liners, smart punchy and wordplay from idioms.
The brief was as follows: write an ad for The Economist on the topic of Metaverse.
Brand: The Economist
Brand Voice: It is for the Intellectually Curious
22 May 2023
Keywords
spec ad
copywriting
