Spec Ad for The Economist

This is a spec ad for "The Economist" as a part of a copywriting workshop. The Economist is a weekly British newspaper. It's ads are one-liners, smart punchy and wordplay from idioms. 

The brief was as follows: write an ad for The Economist on the topic of Metaverse.

Brand: The Economist

Brand Voice: It is for the Intellectually Curious

22 May 2023

Keywords
spec ad
copywriting

Creating portfolio made simple for

Trusted by 39000+ Generalists. Try it now, free to use

Start making more money