Brief : Create a Cervical Cancer Campaign considering the Poonam Pandey fake death PR campaign had not happened.

Brief by: The Briefcase Club

My thought process:

To create a campaign that doesn't shames women. As the normal thinking is that females who are sexually active stand a high risk of cervical cancer. Which in fact is not 100% true. There are many reasons for one to get it.

So either I talk about it statistically, emotionally, or with it intent to make readers think to take the vaccine before it's too late.

1st slide: is for the men to take the females in his family for vaccination.

2nd slide: is to bring the attention that the vaccine is administered in the arm.

3rd: for the fact that all females contact HVP virus but the autoimmune system automatically flushes it out. But at times the body is unable to do so. That's why vaccine is important.

4rd: It brings light to the fact that women fear and shame themselves way too much. It is to encourage them to get themselves a pap screening.

5rd: This is a very important fact that the cervical cancer is the only cancer in the world that can be prevented via the HVP vaccine.

Research: My understanding came from reading various science websites on Google and watching Instagram videos of Dr. Tanaya a.k.a Dr. Cuterus.

Tool: Canva