FamPay is a financial services app for Gen Z users in India. The app offers a variety of features, including a virtual debit card, a rewards program, and a peer-to-peer payment system. FamPay has a large and engaged user base of Gen Z users, who are a valuable target audience for brands.
What I Did
I prepared a potential partnership deck focussing on the following questions as a part of my intrnship interview process :
To answer the first question, I researched a variety of Gen Z relevant brand categories, including fashion and beauty, food and beverage, entertainment, technology, and travel. I also researched a variety of D2C and bigger brands that could partner with FamPay.
To answer the second question, I created a pitch for brands to list their offers and do engagement with FamPay users. In my pitch, I highlighted the benefits of partnering with FamPay, including:
Through this process, I learned a lot about the Gen Z market and the potential for partnerships between FamPay and brands. I also learned a lot about the importance of creating content that is relevant to Gen Z users.
PS: Working with FamPay as a Partnerships Intern :)
15 Dec 2022
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