Background

FamPay is a financial services app for Gen Z users in India. The app offers a variety of features, including a virtual debit card, a rewards program, and a peer-to-peer payment system. FamPay has a large and engaged user base of Gen Z users, who are a valuable target audience for brands.

What I Did

I prepared a potential partnership deck focussing on the following questions as a part of my intrnship interview process :

1. Research about the GenZ relevant brand categories (since FamPay caters to GenZ primarily) and brands (D2C or bigger brands)
2. Create a pitch for the brand to list their offers and do engagement with FamPay users.

To answer the first question, I researched a variety of Gen Z relevant brand categories, including fashion and beauty, food and beverage, entertainment, technology, and travel. I also researched a variety of D2C and bigger brands that could partner with FamPay.

To answer the second question, I created a pitch for brands to list their offers and do engagement with FamPay users. In my pitch, I highlighted the benefits of partnering with FamPay, including:

• Access to a large and engaged audience of Gen Z users
• The ability to reach Gen Z users where they are (on their phones)
• The ability to create co-branded marketing campaigns that are relevant to Gen Z users
• The ability to integrate their products or services with FamPay's app

My Learnings

Through this process, I learned a lot about the Gen Z market and the potential for partnerships between FamPay and brands. I also learned a lot about the importance of creating content that is relevant to Gen Z users.

PS: Working with FamPay as a Partnerships Intern :)