Working at As Senior Graphic Designer at PC Jeweller, I lead the brand’s visual identity and creative direction across all marketing channels, ensuring a consistent and premium aesthetic. My role extends beyond traditional design into AI-powered content creation, where I integrate tools such as Sora, google Gemini, Runway ML, and ChatGPT to accelerate campaign development and storytelling. I design cinematic visuals, motion graphics, and conversion-optimized assets for Amazon, Google Ads, and social media, boosting engagement and driving measurable sales growth. By blending artistic vision, AI innovation, and strategic marketing, I help position PC Jeweller as a forward-thinking luxury brand in both retail and digital spaces. KEY RESPONSIBILITIES: Brand Identity & Graphic Design: Established and managed the brand’s design system (layouts, color palettes, typography) to ensure a cohesive visual identity across digital and print. Motion Graphics & AI Video Creation: Directed marketing videos and motion graphics using Sora, Runway ML, and OpenMagic AI to enhance storytelling and engagement