Grapevine is an anonymous social networking platform focused on ‘real’ conversations related to organization, work culture, salary, etc. The USP of Grapevine is authentic users anonymously sharing their views, opinions, and internal work snippets. The task was to launch a job portal feature on Grapevine's platform, making sure to ensure that the product stands apart from Naukri.com, Linkedin, etc.and showcasing the anonymity that users are being provided herewith, in this new feature.