Objective:
The goal of this project was to create a bold, playful, and unapologetic brand identity for Motley, a fun and quirky dessert brand. The brand needed to reflect a lively, vibrant personality while maintaining clarity and usability across digital platforms. The typography, color palette, and overall design were carefully chosen to enhance engagement and convey a sense of excitement and joy.

Timeframe:
This project took approximately 1 month to complete, from initial concept development to final branding elements.

Tools Used:

• Adobe Illustrator & Photoshop – For logo design, typography selection, and graphic elements.
• Google Fonts & Custom Typography – For brand typography implementation.

Key Design Features:

• Typography: A mix of Super Theory, Sunny Spells, and Quicksand to create a fun yet functional visual hierarchy.
• Color Palette: Bright, pastel tones to reflect playfulness and warmth.