Mock Google Ad Campaign Strategy
Lately, I have been obsessed with the brand, The Whole Truth Food. I love their product and their marketing (and am deeply inspired by the founder). So, when I thought of creating a mock google ad campaign strategy, there was no better brand than this.
As a performance marketing enthusiast, I chose to create a self-initiated mock project for one of their best product ā the Protein Bar.
Objective: Plan and structure a full-funnel Google Ads strategy for a 30-day campaign with a ā¹5,00,000 budget.
From budget allocation and targeting to ad copy, landing page plan, and campaign goals ā this document showcases how Iād approach real-world campaign planning using strategic thinking, consumer insight, and platform know-how.
Tools Used: Google Slides, Google Ads knowledge, and deep market analysis.
Time Taken: 2.5 hours
Type: Self Project
01 Jun 2025
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