Client #1 - Maple Assistance

Education Company based in Coimbatore offering Canada PR Coaching & Consultations.

Target audience: Men and women aged 24-45 interested in getting Canada PR & Clearing IELTS Exam.

Campaign objective: Increase free webinar/workshop sign-ups on topics related to Canada PR process

Process:

Created a series of video ads breaking down common myths related to entire process of getting PR.

We did split-testing on ad creatives and copy . Also on targeting options.

Targeted ads to people within a 30-mile radius of the major cities in India namely Mumbai , Pune , Bangalore, Delhi etc. with interests in Immigration in general and Canada PR or IELTS Exam.

Got people register on landing page & using Zapier we set automation to add these people to email list , WhatsApp group ,messenger group and SMS list for following up with them.

We also ran retargeting campaigns for people who came to page & didn't signed up

Till Webinar day , we keep engaging all registered participants via Email, WhatsApp, SMS & Messenger.

One Webinar day , We had checklists of all do & pre-checks . We assisted them in Zoom Management also and helping getting queries answers on final offer sold on webinar.

Client #2 - Soulful Living LLC

Education Company based in Pittsburg (USA) offering Healing Programs & Sessions for Clients.

Target audience: Men and women aged 24-45 interested in topics related to healing or personal development in general.

Campaign objective: Increase free webinar/workshop sign-ups on topics related to Money Chakra, Moon Mediation etc. (We kept split testing topics for webinar)

Process:

Created a series of video ads generating awareness around Healing ,Money Chakra & Mediation etc. & then giving Call to action for joining webinar.

We did split-testing on ad creatives and copy . Also on targeting options .

Targeted ads to people within a 30-mile radius of the major cities in India namely Mumbai , Pune , Bangalore, Delhi etc. & We ran separate campaign for North America also.

Got people register on landing page & using Zapier we set automation to add these people to email list & WhatsApp group for following up with them.

We also ran retargeting campaigns for people who came to page & didn't signed up

Till Webinar day , we keep engaging all registered participants via Email & WhatsApp.

One Webinar day , We had checklists of all do & pre-checks . We assisted them in Zoom Management also and helping getting queries answers on final offer sold on webinar.