Social Media Marketing Tactics Assignment for Sky Asia Travel Agency
Project Description: Social Media Marketing Tactics Assignment
| Feature | Detail |
|---|---|
| Objective | To demonstrate proficiency in Social Media Listening for brand reputation management (Sky Asia Travel Agency) and Strategic Content Creation by developing a real-time message and analyzing its performance, as a part of the academic curriculum. |
| Time Required | 5 hours |
| Charge for Service | Rs 15,000 |
| Tools Used | Hootsuite (Conceptual/Simulated for Social Media Listening Streams), Facebook, Instagram (Used for content posting and monitoring response), Social Media Monitoring Tools (Conceptual for listening/feedback collection). |
| Client/Organization | Sky Asia Travel Agency - Completed as an assignment for the Advanced Digital Marketing and Analytics Course by Intellipaat in collaboration with IIT, Madras. |
Project Overview and Key Learnings
This project involved two critical components of organic social media management: listening to the audience and engaging them with relevant content. It served as a practical application of course concepts for a real-world business (Sky Asia Travel Agency).
1. Social Media Listening & Brand Sentiment Analysis (Task #1)
Goal: Monitor social channels to understand public sentiment, identify key discussion points, and uncover surprising insights about Sky Asia Travel Agency.
Methodology: Streams were conceptually set up (using tools like Hootsuite) to track brand mentions, positive experiences, and general industry chatter.
Key Findings & Insight:
Sentiment: Overwhelmingly positive customer feedback focusing on "Great experience," "responsive," "well organized," "professional," and "FIVE STAR SERVICE."
Surprising Insight: Discovery of the Tour Sale Expo 2023 event—a major physical promotional activity outside of regular social media content, showing successful real-world engagement with discounts and gifts.
Business Recommendation: Businesses should amplify their brand exposure by integrating physical events (like Sale Expos) with their social digital marketing efforts, especially during peak travel seasons. Crucially, they must monitor and implement social media feedback for continuous business growth.
2. Message Creation and Hashtag Strategy (Task #2)
Goal: Create a social media message using strategic hashtags to drive engagement among a targeted cultural interest group.
Methodology: A message about a Pre-Navratri Garba Event was crafted, and relevant, trending hashtags were researched and applied to maximize reach among people interested in cultural music, dance, and festivals.
Strategy Followed: The message and its associated hashtags (e.g., #navratrivibes2023, #navratrigarba, #music, #dance) were explicitly aligned with the target audience's interests, ensuring the post reached people likely to engage with the theme, even though the content was not directly about travel.
Results: The post received a "tremendous response" with many likes, videos, excited comments, and inquiries about future events, validating the hashtag and content strategy's effectiveness in generating high engagement from a targeted community.
This assignment successfully demonstrated the ability to use social media for both strategic monitoring (listening) and tactical execution (content creation and engagement).
17 Oct 2023
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