Ecowiser-Research & create list of veganism/eco-living influencers & bloggers, content calender & competitors Research
Project Description: Marketing Internship Assignment (Ecowiser)
| Feature | Detail |
|---|---|
| Objective | To execute a practical marketing screening task by researching and compiling data on key external stakeholders (influencers, bloggers, and potential partner brands) and developing a strategic 7-day Instagram content calendar tailored to the veganism/eco-living niche to support brand growth and engagement for Ecowiser. |
| Time Required | 8 hours |
| Charge for Service | Rs 15,000 |
| Tools Used | Google Keyword Planner (Conceptual for identifying niche/audience terms), Semrush (Conceptual for competitive analysis/SEO potential), Facebook (For general trend/audience research), Instagram (Primary research for influencer/blogger data and content calendar development), LinkedIn (For researching partner brand contacts). |
| Client/Organization | Ecowiser company - completed as a hiring assignment. |
Project Overview and Methodology
This project demonstrates core competencies required for a marketing role, specifically focusing on digital presence management, influencer marketing, and strategic partnership identification within the sustainability sector. The entire process was conducted manually to meet the assignment's "no AI" requirement.
1. Influencer & Blogger Research
- Task: Identify 5 key influencers and 5 bloggers relevant to the veganism/eco-living space.
- Deliverable: A detailed list including Instagram handles, email contacts, and essential performance metrics (Followers Count, Engagement Rate).
- Methodology: Used Instagram and Google search to manually identify individuals who align with Ecowiser's mission, focusing on both macro and micro-influencers to offer a diverse reach potential. Engagement rates were calculated based on recent post data to assess content effectiveness and audience loyalty.
2. 7-Day Instagram Content Calendar
- Task: Develop a structured content plan for Instagram integrating influencer spotlights, brand content, and interactive stories.
- Deliverable: A daily content schedule detailing the Post Topic, Caption/Hashtags, and Interactive Story element for 7 days.
- Strategy: The calendar was designed for variety and engagement, including:
3. Potential Partner Brand Research
- Task: Research 5 potential non-competing partner brands in the eco-friendly/vegan space for collaboration.
- Deliverable: A list of 5 brands, including their LinkedIn profiles, contact emails, and a summary of their key brand highlights.
- Strategy: Brands selected (e.g., GreenLife, Pure Vegan Cakes, Earth Hero) represent diverse, yet complementary, segments of the eco-friendly lifestyle, offering opportunities for cross-promotion, co-marketing content, or product bundling that aligns perfectly with Ecowiser's audience.
Conclusion:
This assignment successfully delivered a practical and actionable go-to-market strategy, showcasing strong research abilities, data interpretation (engagement rates), and creative content planning tailored to the niche of sustainability. The focus on strategic partnerships and influencer identification provides a clear roadmap for Ecowiser to accelerate its brand awareness and community growth.
07 Aug 2024
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