This project provides a comprehensive evaluation of Ecosaver Australia’s digital assets, focusing on its website and primary social media channels (Instagram and Facebook). The report identifies core strengths, such as professional web design and high-quality visual content, while highlighting critical gaps in SEO optimization and interactive social engagement. It concludes with a detailed five-point action plan designed to scale the brand's reach through advanced keyword research, content diversification, targeted ad campaigns, and data-driven performance tracking.

Objective: To elevate the brand’s digital presence and reach by identifying areas for improvement in existing marketing efforts and delivering a scalable strategy to drive higher conversions and audience engagement.

Time Required: Two Days

Tools Used: ChatGPT, Google Search Engine, Social Media (Instagram, Facebook)

Conclusion: By addressing current limitations in SEO and content depth while leveraging existing visual strengths, Ecosaver Australia can significantly transform its online presence. The proposed action plan ensures that marketing initiatives are not only cohesive and aligned with sustainability goals but are also continuously optimized through rigorous analytics to achieve a high return on investment (ROI).