Objective: To conceptualize and design a cohesive Instagram carousel campaign for Blue Tokai Coffee Roasters that aligns with the brand’s artisanal identity, engages the audience, and highlights its unique value propositions.

Scope of Work:

Visual storytelling through branded carousels

Informative and aesthetic post layout

Highlighting brand story, values, and offerings

Tools Used: Canva, Adobe Illustrator (for basic icon refinement), and Pinterest (for visual reference mapping)

Content Type: Personal creative project for skill development — not commissioned by the brand.

Approach: Blended strategic content writing with minimal yet warm design aesthetics, using brand-aligned color palettes and tone of voice.

Outcome: A mock campaign that demonstrates strong visual identity, platform-appropriate storytelling, and an understanding of brand communication strategy.