GreenChoice – Driving Eco-Feature Adoption on Zomato

Led a product initiative to increase user adoption of sustainability features (e.g., no-cutlery toggle, eco-packaging) o...

27 May 2025

Flipkart Trust+ — Turning Post-Purchase Anxiety into Confidence for High-Value Orders

- Objective: Reduce post-purchase anxiety for high-value orders on Flipkart. - Problem: Users feel uncertain about deliv...

27 Apr 2025

Enhancing Cashback Tracking & Transparency on CashKaro

Objective: Improve user trust and reduce confusion around cashback processing delays. Key Solutions Implemented: Live...

30 Mar 2025

Proclaim (AI-Powered Automated Expense Management System)

This project focuses on developing an AI-powered automated expense management system that streamlines the process of exp...

24 Mar 2025

ZENWEEK PRD(weekly tracker)

ZenWeek – Weekly Planner PRD This Product Requirements Document (PRD) outlines the vision, features, and strategy for Z...

15 Mar 2025

Why Retention is a Challenge for Paytm Wallet

Why Retention is a Challenge for Paytm Wallet This case study explores the retention challenges faced by Paytm Wallet,...

13 Mar 2025

Zomato's Hyperlocal Delivery

This case study provides insights into Zomato's strategic decisions, operational challenges, and the importance of align...

01 Mar 2025

Increase Time Spent Listening on Spotify

Market and customer research in order to increase user time

03 Feb 2025