Objective: Improve user trust and reduce confusion around cashback processing delays.

Key Solutions Implemented:

Live Cashback Status Bar to track cashback progress dynamically.

Estimated Approval Timer to set clear expectations based on historical data.

Proactive Delay Alerts (email, SMS, in-app) notifying users of delays with explanations.

‘Why is My Cashback Delayed?’ FAQ Section providing self-service guidance on common issues.

A/B Testing Strategy:

Variant A: Live Cashback Status Bar + Estimated Approval Timer.

Variant B: Proactive Delay Alerts + FAQ Section.

Success measured by reduction in support queries, increased engagement with tracking features, and improved user satisfaction scores.

Impact Assessment: Focused on decreasing user frustration, increasing retention, and enhancing transparency in the cashback process.