About Zomato minus

Zomato minus is Zomato without all the flirting, sugarcoating, and cutesy nonsense.

Zomato Minus is a parody notification service inspired by Zomato to deliver an honest, raw, and unfiltered experience to the user.

Zomato Minus serves to be the brand’s honest inner voice which doesn’t deal with food but rather with your feelings directly.

We pride ourselves in serving consistent emotional damage for the customer without ruining their food and overall experience.

Target Audience:

Millennials and Gen Z audience who order from Zomato at least once a week.

Anyone who is tired of Zomato's cutesy, diabetic-giving, too-sweet try-hard notifications.

People who secretly crave the Indian mother chappal treatment or father’s belt love.

Anyone who loves sarcasm, satire, and good old-fashioned roasts (not the food dum dum).

End Goal:

To roast you into making better life choices - without damaging the brand’s image.

To stand out from other brands with a savage tone that brands dare to use.

To connect with people more honestly, emotionally, and humorously.

To bring in a new niche of writing that specializes in roasts, sarcasm, and satire.

To educate people & improve their humor and sarcasm one notification at a time.

To give an elevated experience of being rude but caring at the same time.

Design & Copy: Karthikeyan M M

Link to Zomato Minus: https://www.linkedin.com/posts/karthikeyanmm_zomato-minus-part-1-activity-7293831228955246593-c04A