Goodreads redesign: Despite the app’s wonderful community of readers, we were disheartened to discover outdated visuals and terrible user experience even for simple tasks. With our expertise, we aimed to address their top problems and deliver an amazing user experience for readers at all levels. After conducting extensive user research, we discovered pain points and gained valuable insights from three types of users: existing readers, potential users, and non-readers looking to build a reading habit. We have revamped the Information architecture & focused on features like personalized recommendations, efficient progress tracking, engaging challenges, private notes, and seamless quote discovery.