Objective: Promote the brand with a picture from your gallery

Tools and Technologies used: This was an AI-free assignment where the task was to see how you perceive the brand as a copywriter. So, no tools were used in this.

What did I do?: This is a real picture of my best friend (I have taken her permission before using it, of course!) She loves this brand, Paradyes, who are known for its hair colour. This is a quirky take on the brand and the quality of their product.

Challenges and Learnings: I worked on at least 50 different lines before finalising this one. The real challenge here was to make the ad stand out.