Starting an online business doesn’t have to be a complicated process, it should be simpler so that a wider audience can get access to such platforms and services. Today, many women entrepreneurs and women artisans are using e-commerce platforms to turn their skills into successful businesses. The good news is that you don’t need a lot of money to start. With the right approach, you can launch a small-scale business from home and grow it step by step.

If you have a passion for handmade products, fashion, home decor, or any other skill, this guide will help you get started with minimal investment. Let’s dive in!

Step 1: Choose What to Sell

The first step is to decide what you want to sell. Think about your skills and interests. Many women artisans start by selling handmade jewelry, embroidered clothing, scented candles, or home decor items. If you love baking, painting, or designing, you can turn those skills into a business, too.

Find a small-scale business idea that excites you. This will keep you motivated and help you stand out in the market.

Step 2: Pick the Right E-Commerce Platform

Once you have a business idea, you need a place to sell your products. A good e-commerce platform makes this easy. Instead of spending money on a website, you can sign up on platforms like WoW Geni.

WoW Geni is a great choice for women entrepreneurs because:

• No commission fees – You keep all your profits.
• Easy store setup – No need for technical skills.
• Marketing support – Reach more customers easily.

Many women artisans have used platforms like WoW Geni to sell their products online and grow their businesses.

Step 3: Add Your Products

Now that you have your store, it’s time to upload your products. Take clear pictures, write simple descriptions, and set fair prices. You don’t need a large stock—start small and add more products as your business grows.

If you sell handmade or custom-made items, share the story behind them. Customers love to support businesses that promote women's empowerment and uplift communities and also value art and the stories of origin of the art work. They appreciate the efforts of artisans once they get to know how the final product has been made.

You can add your product simply by opening the product management section. Click on the product option, and then you will see an option to add a new product. Click on that and add your product simply in a matter of minutes.

Step 4: Promote Your Business for Free

Marketing helps people find your products. You don’t have to spend a lot on ads—start with free marketing methods:

• Social Media – Share your products on WhatsApp, Instagram, and Facebook.
• Word of Mouth – Ask friends and family to spread the word.
• Customer Reviews – Happy customers will recommend your products.

By using social media and customer referrals, you can grow your small-scale business without spending much money.

Step 5: Manage Orders and Deliveries

Customers love fast and reliable shipping. Platforms like WoW Geni make deliveries easy, so you don’t have to worry about logistics. Pack your products well, ship them on time, and provide good customer service.

A good shopping experience brings repeat customers and helps your business grow.

Step 6: Expand Your Business

Once you start getting regular sales, think about how to expand. You can:

• Add new products based on customer demand.
• Hire more people from your community to help with production.
• Collaborate with other small businesses to reach more customers.
   

Many women entrepreneurs have turned small businesses into full-time careers by taking things one step at a time. You can do the same!

Start Today!

Starting an online business is easier than ever. With platforms like WoW Geni, you can sell your products, reach customers, and build a successful business—all with minimal investment.

Many women artisans and women entrepreneurs have used e-commerce to create better opportunities for themselves and their families. By starting your business today, you are not just earning money—you are also helping uplift lives and communities.

So, take that first step. Your dream business is waiting for you!