Client: Learning Management System (LMS) SaaS
Engagement: 15-Day SEO Sprint to Identify Growth Opportunities & Pitch Long-Term Strategy
Role: Led entire sprint as SEO Strategist — audit, research, execution plan & projections
Methodology: AREP (Audit, Research, Execution, Projections)

🧭 Objective

Increase qualified organic traffic

Reduce paid ads dependency

Identify missed keyword & content opportunities

Build case for long-term SEO retainer

🔍 Phase 1: Audit – Site Health & On-Page SEO

Conducted a complete technical and content audit using GSC, Ahrefs, and PageSpeed tools.

Key Findings:

❌ Broken Blog Pages: Several blog URLs returned 404 errors — lost traffic potential

🐢 Mobile Speed Issues: Core Web Vitals failing on most URLs (due to JS bloat, unused CSS)

⚠️ Rendering Problems: Critical content not visible to search engines (JavaScript-heavy HubSpot theme)

🔗 Poor Internal Linking: Reliance on global nav links, lack of contextual anchors

🧩 Missing Schema Markup: No FAQ or review snippets on key pages

📊 Phase 2: Research – Keyword & Backlink Gap Analysis

Compared the LMS SaaS platform against 8 major competitors (e.g., Docebo, TalentLMS, D2L, etc.).

🔑 Keyword Gap Highlights:

1,200+ untapped keywords across awareness, consideration, and decision stages

Opportunities in:

Use-case clusters — “LMS for manufacturing,” “employee training software”

Comparative keywords — “Docebo vs [Brand],” “TalentLMS alternatives”

Topical blog queries — “how to choose an LMS,” “benefits of blended learning LMS”

🔗 Backlink Gap:

Platform: 618 referring domains (DR 52)

Competitors: 2,000–9,000 referring domains

Identified 80+ backlink prospects from forums, review sites, blog mentions, and SaaS directories

⚙️ Phase 3: Execution Strategy

Mapped out a high-impact roadmap for content and link growth.

✅ On-Page Optimization:

Re-optimized existing pages with high intent but low CTR

Added missing internal links + FAQ schema

Targeted “quick win” clusters already ranking on page 2

✍️ Content Plan:

Comparison Pages: “[Brand] vs X” and “Top LMS for [Industry]”

Use Case Pages: LMS for onboarding, government, healthcare, etc.

Blog Topics: Informational TOFU content with backlink potential

🔗 Link Building Strategy:

Reverse-engineered competitor link profiles

Built outreach list of high-authority targets

Suggested template downloads and Reddit/Quora participation to expand content footprint

📈 Phase 4: Projections

Using total keyword volume, estimated CTR, and industry CVR (2%), projected:

12-Month Potential:

37,000+ monthly visits

$360K+ potential revenue based on $40K CLTV

💡 Result

✅ Delivered full audit, keyword mapping, and projections in 15 days

📍 Identified high-impact opportunities across technical, content & backlink verticals

📈 Helped position SEO as a scalable channel with 6–12 month ROI roadmap

⚡ Built momentum to transition project into full retainer SEO partnership