Context 🎯 - GalaxyCard is a business-to-consumer application that allows users to apply for credit limits and make purchases on their own personal e-commerce website. We recently introduced a new programme called Credit Improvement Card that was extremely well received in its early stages and will be aimed at a Good Consumer group at the end of the year.
The entire programme, including the microinteractions, UI, and experience, was my creation. which led to the development of a new user base, including older users, who switched the current flow to a brand-new revenue structure, enabling the business to launch many programmes in a single Go!
Investors now have more faith in the product, which will undoubtedly shake up the market.
From 0 to 1, all of the micro interactions and animations (personal touches) employed in the application were what gave it life. Being the only designer offered me the freedom to test out several variations, under my direction. For the app's pitch to investors and stakeholders, I simultaneously produced various trailers (how-tos).
16 May 2022 - Present