Product Teardown: Enhancing Splitwise’s User Journey via Payment Integration & Automated Reminders
This product teardown analyzes user friction points in Splitwise, specifically focusing on the disjointed payment experience, lack of in-app calculation tools, and manual expense tracking. The study proposes four key solutions: integrating a native calculator for complex bills, automating pending payment reminders, embedding direct payment gateways (like UPI/Wallets), and refining the activity log for better group transparency. These features aim to improve the "Total Shared Expense Volume" North Star metric by reducing app exits and awkward user interactions.
01 Jan 2025
Keywords
Product Teardown
Competitive Analysis
Strategy
