Unacademy: Online Learning Platform Product Strategy
This case study analyzes Unacademy’s mobile app to address the critical pain points of competitive exam aspirants, specifically focusing on doubt resolution, revision, and emotional well-being. It proposes a strategic roadmap featuring a revamped "Ask a Doubt" community, AI-driven "Smart Revision," and a "Holistic Well-being Hub" to enhance learning outcomes. The approach leverages Generative AI and gamification to drive deeper user engagement, improve content discoverability, and ultimately boost the platform's Monthly Active Learners (MAL).
16 Feb 2024
Keywords
EdTech
Online Learning
Product Strategy
Education
