Credit Saison: Digital Transformation & FinTech Innovation Case Study
Led digital transformation initiative for Credit Saison, a major financial services company. Conducted comprehensive market analysis, user research, and competitive benchmarking. Defined product strategy for mobile-first lending platform targeting millennial customers. Designed and prototyped innovative fintech features including digital KYC, instant loan approvals, and AI-based credit scoring. Collaborated with stakeholders to drive product adoption and achieved 50% growth in digital transactions within 6 months. Implemented agile methodology and reduced time-to-market by 40%.
19 Jan 2024
Keywords
FinTech
Digital Transformation
Product Strategy
Mobile Banking
Financial Services
Product Management
Lending Platform
User Research
