This project was undertaken as part of the Consulting & Strategy Club of my college, where I conducted an in-depth FMCG strategy analysis of Haldiram’s, one of India’s most iconic food brands. The objective was to study the brand’s evolution, business model, and growth journey, and to propose forward-looking strategies that balance tradition with scalable, global FMCG growth.

->Analyzed Haldiram’s end-to-end FMCG business model, including product portfolio, pricing, distribution, and vertical integration.
->Studied the brand’s historical growth journey (0 → 1 → N) using the Ansoff Matrix framework.
->Evaluated competitive positioning across namkeens, sweets, ready-to-eat, bakery, and beverages segments.
->Assessed pricing strategies (value-based, premium, competitive, and international pricing).
->Mapped domestic and global distribution strategy, including retail, exports, and e-commerce.
->Proposed strategic growth recommendations such as experience centers, ESG-led transformation, health-focused products, and innovation labs.
->Delivered a consulting-style strategic deck, applying structured thinking to a large-scale FMCG brand.