Performance Marketing Specialist


Job Profile: 

• Campaign Management: Plan, execute, and optimize performance marketing campaigns across various digital channels like Google Ads, Facebook Ads, and LinkedIn Ads. 
• Budget Optimization: Manage advertising budgets effectively to achieve maximum ROI, reallocating resources based on performance metrics. 
• Data Analysis: Analyze campaign performance data using tools like Google Analytics, deriving insights to enhance campaign effectiveness.
 • Conversion Rate Optimization (CRO): Collaborate with design and content teams to improve landing pages and ad creatives, enhancing conversion rates. 
• Audience Targeting: Utilize audience segmentation to reach relevant audience segments, optimizing campaign targeting for better performance. 
• Reporting and Insights: Generate regular reports on campaign performance, providing insights and recommendations to stakeholders for continuous improvement. 


• Improved Return on Advertising Spend (ROAS) for a health and fitness brand from 0.45 to 1.10 through scaling and maintaining a proper marketing funnel structure on their Facebook Ad Manager, resulting in a significant increase in profitability and ROI.
 • Generated 4500+ high-quality leads for a real estate brand through targeted marketing campaigns and lead-generation initiatives.
 • Successfully managed advertising budgets ranging from 60 70 lakh INR for various clients, ensuring optimal allocation of resources and achieving or exceeding desired performance metrics. 
• Maintained a consistently high Return on Advertising Spend (ROAS) of 4.3 for a home decor brand through strategic audience targeting and placement selection. 
• Generated comprehensive performance reports and communicated key insights and recommendations to senior management in various industries, driving data-driven decision-making and continuous campaign improvement

01 Apr 2023 - 20 Apr 2024

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