Conducted in-depth market research using tools like Google Analytics to identify customer needs and competition for new digital products and subsidiary sites.

Developed effective email content, utilizing data analysis methods like A/B testing to optimize open and click- through rates and increase sales.

Spearheaded the planning and launch of a new email & web newsletter, achieving a rapid subscriber growth rate with an average of 25% of web viewers subscribing to the e-mail newsletter after each post.

Achieved 40% subscriber list growth for existing email newsletters through targeted campaigns and referral programs, while also writing engaging blog articles that saw an average weekly growth in views of 40% using SEO optimization techniques and storytelling.