SEO/GEO and content Specialist
Cypherock
- Created and executed the SEO strategy that helped grow organic traffic by 4x through content optimization, technical SEO improvements, and backlink acquisition.
- Conducted keyword research using SEMrush to identify medium-difficulty opportunities and created content around topics users were actively searching for.
- Built keyword clusters and planned internal linking structures to strengthen topical authority and pass relevance to important commercial pages.
- Worked on technical SEO issues including crawlability, indexation, duplicate content, Core Web Vitals, and site health improvements.
- Studied the pages already being cited by Google AI Overviews, ChatGPT, Perplexity, and Copilot, then created detailed content briefs with better semantic coverage and stronger intent matching.
- Executed authority-building campaigns through guest posting, digital PR, and strategic backlink acquisition to improve domain authority and referral traffic.
- Added relevant CTAs and internal links to product and landing pages to help move users from informational content to commercial pages.
- Built SEO reports and dashboards to track organic traffic, keyword rankings, backlinks, and overall search performance.
01 Apr 2023 - 31 Aug 2024
