The whole truth foods: GTM strategy (Case Study)
Problem Statement
The Whole Truth Foods is a clean label ready-to-eat food brand. Prepare a go-to-market strategy for the launch of a new product line.
Scope
- Market size and landscape
- Customer pain points
- Product features and attributes
- Channel strategy, content ideas, and distribution
- Financial projections till 2027
Idea
Despite having a wide range of peanut butter and chocolate spreads, TWT is only catering to 11.9% of the entire spread market.
With the aim to become the most-trustable spread in India, the idea is to launch a range of chemical-free Jams.
Go-to-Market Strategy
11 Mar 2023
Keywords
Go-to-Market Strategy
