Stoa Spotify Ads

Brief

The idea is to showcase Stoa’s offering via Spotify ads and break the mental model around how ads on Spotify are perceived, basically doing something different.

About Stoa

Stoa offers a 6-month cohort and community-based program that teaches business strategy, operations, marketing, and product. Industry professionals teach this to accelerate anyone's career into better business operator job roles.

Target Audience

Our target audience is individuals looking to further their careers in the field of business, but either don't have the time, resources, or inclination to pursue a traditional MBA. They are driven, ambitious, and looking for a program that can help them gain the knowledge and skills they need to succeed in the business world.

On Spotify, we’re targeting:

• Age: 21-29 yo
• City: Delhi, Chennai, Mumbai, Hyderabad, Bangalore, Pune, Kolkata, Ahmedabad

Process 

The Stoa team had initially written down a few ideas and wanted me to expand on them. As I did, we realized that while the script is different, the ads may not sound good and don’t directly convey the value of Stoa.

Apart from building on the team’s idea, I wrote a few more ads:

We soon realized that

• We didn’t want to be anti MBA
• We didn’t want to borrow credibility
• & that a mix of a few of these ads would work great.

We also realized that most of our ICP (Ideal customer profile) wants either of these 3 things

1. Transition in 6 months (No job Satisafaction)
2. Upskill in short term, getting a job in the long term.
3. Learn Business skills.

So, once we realized this all that was left to do was build a framework and write scripts, and after a few rounds of feedback and rejecting a few good ideas XD, we came to the following output (which IMO is a lot better than most Ads on Spotify)

Final Output

Ad 1: For users tired of hearing Spotify Premium Ads

Script-

Are yar ek aur premium ka ad (Frustrated)

Nhi ye Stoa ka Ad hai

Stoa wo kya hai? (inquisitive)

Career growth, business skills aur Zindagi bhar ki Dosti

Try Stoa: India’s best alternative to MBA

Ad 2: Getting attention via familiar sound

Script-

May I have your attention please

Aapki favourite playlist ke raaste se Stoa ki gaadi aapke Spotify ad par aa chuki hai, ye gaadi aapko business skills sikhate hue, naye dosto se milate hue, career growth ki taraf leke jayegi

Career ki gaadi aage na badh rahi ho to

Try Stoa: India’s Best Alternative to MBA