Objective

I worked on large-scale content production for Leap Scholar and Leap Finance, with the goal of helping Indian students and parents make informed study-abroad decisions. The focus was on creating high-intent, SEO-driven blogs that clearly explained universities, courses, costs, exams, and financing options, while aligning with Leap’s business goals and CTAs.  

Time Required

I wrote around 100 long-form blogs over multiple months. Each blog involved outline evaluation, in-depth research, writing, SEO optimisation, fact-checking, and revisions based on editorial and SEO feedback.  

Tools Used

I used Google Docs for writing and collaboration, Grammarly Premium for grammar and plagiarism checks, and manual research via university, government, and education portals. I followed strict SEO guidelines, keyword placement rules, and formatting standards defined by Leap.  

Conclusion

The project resulted in high-quality, in-depth blogs tailored for Indian students targeting the USA, UK, Canada, Australia, Ireland, and Germany. The content met strict editorial, SEO, and compliance standards, supported organic growth, and strengthened Leap’s authority in the study-abroad and education finance space.