This project documents my hands-on copywriting training at Hinglish. The work included Copywalks, where real-world photographs were turned into static ads, and Copythinking exercises focused on crafting taglines for niche brand products. I also worked on brand bio rewrites, OOH concepts, and a Google Rakhi campaign that told a single story across multiple Google products and formats, strengthening my skills in observation-led, culturally grounded copywriting.
31 Jul 2025
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