A D2C Cents–style newsletter on festive sales 2025. The focus is on Flipkart’s Big Billion Days and Amazon’s Great Indian Festival, projected to cross ₹1,15,000 crore in GMV. The piece breaks down why this matters for founders and investors, highlights shifts in categories and small-town demand, adds a quick-commerce case study, and closes with actionables that help founders manage cash, margins, and growth during the festive surge.
10 Sep 2025
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