A leading female healthcare company sought to significantly increase app installations within a tight 15-day timeframe. They aimed to achieve a minimum of 15,000 installs while reducing the cost per install (CPI) from their previous target of INR 9.
Within the first few days of the campaign launch, I observed promising results. The campaign exceeded expectations by achieving over 18,000 app installs in just 12 days, surpassing the initial target. Moreover, the CPI was reduced to 7 rupees, resulting in substantial cost savings for the client.
06 Aug 2023
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