The following work was curated during my internship tenure (July 2024-September 2024)

Organization:

To-Let Globe, a rental listing start-up aimed at facilitating a range of clients including students, small businesses, big corporates, and families with their desired rental property at their economical comfort.

Objective:

Being a start-up, the primary aim was to make the audience familiar with the brand and its services and encourage them to use the platform by providing them with engaging and insightful content.

Here are the links to my content: These are the blogs I've researched and worked on.

How TO-LET GLOBE works 

Embracing Work-Life Balance at To-Let Globe: A Glimpse Into a Flexible Work Culture

Why are Rental Properties a Good Investment 

What is the Size of the Rental Market in India?

Unlocking the Future of Rental Listings: 5 Innovative Trends Revolutionising Commercial and Residential Real Estate in 2024 

Top 5 Places in Lucknow for Affordable Room Rentals

The Ultimate Guide to Office Space Options

Office Spaces for Rent in Lucknow: Dos and Don’ts

Tips for Being a Responsible Tenant While Managing Expenses 

My approach:

1. the first and most important thing is to know the brand (here To-Let Globe), its services, and its target audience well
2. I then identified the competitors in a similar industry and thoroughly researched their businesses, patterns, websites, and blogs.
3. Then I derived major and minor gaps I could explore and strategically curated the content for To-Let Globe (took care of SEO) and its audience while exploring their pain points.

Outcome:

The result was, engaging blogs... that position the brand as a differentiator; that addresses the pain points of the audience and help them understand a way out (which increases conversions), and provide valuable insights regarding pre and post-renting to keep them engaged. 

Timeline: Each blog was about 1-2 days of work (total internship duration was 2 months)

Tools Used: These blogs are purely based on my research and Knowledge. For writing and editing, I used Headline Scorer (various, to know my title score), Google Docs, Grammarly, and Hemingway Editor. 

My key learnings as an intern at To-Let Globe: Real-time industry experience for my learned Knowledge, teamwork, work-life balance, and advantage of networking.

PS: The image below is graphic designed by me