Brand: Johar Opticals

Objective: Drive sales via Click to WhatsApp Ads

Problem: 

- Johar Optical's catalogue spans different product types - sunglasses, eyeglasses, colour contact lenses, clear/corrective lenses - each with a different buyer intent and price point

- A single, generic ad campaign couldn't speak to all these buyers effectively; someone shopping for FreshLook colour lenses and someone shopping for prescription clear lenses need different messaging entirely

- With eyewear being a considered, try-before-you-buy category, the brand needed buyers to move into direct conversation (DM) rather than a cold checkout flow

Results: Boosted In Store Visits & Offline Sales.

Want to know how we did this? Checkout Case Study.

Want similar results for your brand? Book your consultation on WhatsApp- +91-9752209051