- Led integrated SEO and content strategy, aligning technical, on-page and editorial initiatives.
- Conducted comprehensive site audits to identify structural, crawl and indexation issues.
- Directed link-earning and guest post outreach programs for the UK and the US markets. 
- Produced and repurposed case studies, industry reports and long-form assets across LinkedIn, Substack, Medium, Reddit, Pinterest and Facebook.
- Drove community-led campaigns on Reddit and Facebook to attract chefs and build brand presence organically.
- Wrote and optimised landing page copy and outreach messaging for chef acquisition funnels and partnerships.
- Created and managed email newsletters and engagement campaigns to nurture leads.
- Built SEO performance dashboards in GA4 and Search Console to track keyword movement, crawl health and visibility trends.
- Managed freelance writers, developed SEO content briefs and planned content roadmaps, establishing refresh and experimentation cycles.
- Championed LLM Optimisation (LLMO) and AI Overview readiness
- Developed and managed Reddit personas ahead of the US launch to boost website visibility and tracked brand mentions to monitor and manage online sentiment.
- Automated and monitored CRM workflows for chef lead gen.