Managed and optimized Meta Ads campaigns for Manea Salon to increase customer inquiries, messaging conversations, and promote hair & beauty services through targeted digital marketing campaigns.

Campaign Duration

1st April – 14th May

Objectives

• Increase customer inquiries and messaging conversations
• Improve salon service awareness and engagement
• Generate quality leads through Meta Ads
• Optimize campaign performance and reduce cost per result

My Responsibilities

• Meta Ads campaign setup and optimization
• Audience targeting and segmentation
• Messaging and lead generation campaigns
• Creative strategy and campaign monitoring
• Performance analysis and reporting
• Budget optimization and campaign scaling

Campaign Results

📈 Total Reach: 75,000+ audience reached
📈 Total Impressions: 146,000+ impressions generated
📈 70+ messaging conversations and calls generated
📈 Lowest Cost Per Result achieved: ₹59
📈 Improved campaign performance through audience optimization and creative testing

Key Learnings

• Service-based businesses perform well with messaging campaigns
• Audience targeting significantly impacts lead quality
• Creative optimization improves engagement and conversion rates
• Consistent monitoring helps reduce the cost per conversation