The task was to help the page get more signups from students who want to study abroad. 

Here's what I did differently- 

• Worked closely with the designer to make the designs better. 
• Made organic content simpler and in the tonality of the students for them to relate to it better and hence engage with the brand. We could see a 20% engagement increase with this activity. 
• Wrote simpler ad copies and landing pages with catchy hooks like- "15 Banks 15 Minutes" (context: the students could compare edu loans from 15 banks and under 15 minutes)- the product was revolutionary, but the marketing wasn't. But, after this ad, the response to the loan offerings they had shot up and this has become their classic ad to date contributing to 50% more sign-ups than before.