- Led and mentored a team of 16 writers
-Developed and implemented product-centric content marketing strategies that align with the company goals and target audience
-Produced well-researched and in-depth content for various marketing channels
-Analyzed and monitored content performance, adjusting strategy as needed to optimize engagement and conversion
-Ensured all content is consistent in terms of style, tone, and messaging, adhering to brand guidelines
-Developed and maintained content and editorial calendars and content schedules to ensure timely and consistent delivery of content
-Contributed to building brand awareness and thought leadership by writing and publishing guest posts and articles in industry publications
-Conducted content audits and create content plan to update and refresh existing content
-Managed relationships with external content partners and vendors to expand content offerings and reach a new audience