👗 NEWME Sentiment & Product Experience Case Study

🧭 Context

This pitch was born out of pure user obsession. As a Gen Z power user of NEWME - India’s fastest-growing fashion-tech brand - I noticed tiny frictions that broke the flow of discovery and trust. I wanted to blend my lens as a shopper and my brain as a product analyst to design features that make fashion feel effortless, fun, and data-driven.

💡 Approach

Problem Statement:
NEWME nails trend discovery but loses users at three key drop-off points - trust (gap in reviews), discovery (limited search modes), and conversion (out-of-stock dead ends).

My Solution: Three product experiments to close those loops.

Build Trust with Visual Reviews + Virtual Try-On

Incentivize photo reviews post-purchase to generate authentic UGC.
Train an AI-powered virtual try-on model using that UGC.
Create a self-improving loop: reviews → better AI → higher trust → more reviews.
Result: Reduces fit anxiety, boosts confidence, and improves conversion quality.

Turn Inspo into Conversions with Visual Search

Let users shop via reels, screenshots, or Pinterest boards - not just SKUs.
GenAI decodes “vibe” (neckline, color, silhouette) and maps it to catalog items.
Auto-track creators to preserve affiliate attribution.
Result: Converts inspiration into instant discovery while protecting influencer economics.

Recover Drop-Offs from Out-of-Stock Products

When a size is sold out, trigger smart alternatives or restock alerts.
Redirect user intent instead of ending the journey.
Result: Reclaims lost revenue and increases retention.

Together, these ideas reimagine NEWME as a socially-native, AI-powered fashion loop - where every scroll can turn into a sale.

🚀 Learnings (Product + Growth Perspective)

Trust is the first conversion metric. Visual cues > written reviews for Gen Z confidence.

Discovery drives loyalty. When users can shop their moodboards, they stay longer.

Retention is emotional. Even a “size sold-out” moment can be redesigned into delight.

Product + data synergy: UGC isn’t just marketing content-it’s model-training fuel.

Big takeaway: Building for Gen Z isn’t about selling faster; it’s about removing friction from self-expression.