Client: Sales productivity & automation tool
Industry: SaaS / Sales Enablement
Project Duration: ~6 months
Goal: Improve organic visibility, grow blog traffic, and rank for sales-related informational keywords

🎯 Objectives

Improve rankings for product-related and informational search terms (e.g., sales forecasting methods, sales productivity formula)

Drive qualified organic traffic to the client's blog and feature pages

Strengthen internal linking and optimize existing content

Support the launch of programmatic pages for scale

🧩 Challenges

Low average monthly traffic (~214 visits/month)

Unoptimized blog structure with weak on-page SEO

Thin interlinking between blog content and feature pages

No existing rankings in the top 10 positions or in featured snippets

Limited visibility for long-tail, high-intent keywords

🛠️ Action Plan & Execution

Keyword Research & Content Gap Analysis

Identified strategic clusters like “sales methodology,” “sales forecasting,” “CRM chrome extensions,” and “pipeline tools.”

Targeted a mix of high-volume and long-tail terms, tailored for ToFu and MoFu intent

On-Page Optimization

Recommended SEO-friendly changes across title tags, meta descriptions, headers, and internal anchor usage

Structured content for featured snippet potential (lists, how-tos, definitions)

Interlinking Strategy

Interlinked blogs contextually with core features and between related blog topics to improve crawl depth and reduce bounce

Technical Implementation

Managed blog publishing on Webflow, ensuring SEO fundamentals were intact (URL structure, image alt tags, etc.)

Assisted in the rollout of programmatic pages to scale landing page creation around solution keywords

📊 Results

Organic traffic grew from 214 to 1,157/month (as per Ahrefs – +440%)

Earned featured snippet and AI Overview rankings for keywords:

“Sales productivity formula”

“Techniques of sales forecasting”

Multiple blogs now ranking on Page 1 for high-volume sales-related terms

Blog CTR increased to 5.5 %+ on top URLs (per GSC)

Generated 163 K+ impressions and 781+ clicks (up 20.9%) across optimized blog posts (screenshot attached in the Proof of Work Document)

📌 Key Wins

✅ Featured in AI Overviews and rich snippets
✅ Increased topical authority in the sales productivity niche
✅ Built a sustainable content + interlinking framework