📌 Project: BCL India – Keyword Research for Scalable SEO Growth

Company: Tractionn Edtech Pvt Ltd
Role: SEO Analyst
Duration: 2 Months
Client: BCL India
Industry: Accounting & Compliance (Professional Services)
Deliverables: Keyword Research & Clustering

🏢 About the Client

BCL India is a professional services firm offering a comprehensive suite of solutions in accounting, payroll, taxation, compliance, and market entry strategy. They support startups, growing businesses, and international companies setting up operations in India.

🎯 Objective

To conduct detailed keyword research for BCL India's service offerings, optimize existing pages through keyword clustering, and identify gaps and opportunities for expanding content coverage.

🔍 My Approach

Audited all existing service pages to understand their structure and keyword targeting.

Performed in-depth keyword research for core offerings such as:

Accounting & Bookkeeping

Payroll & Labour Compliance

GST & TDS Filing

Due Diligence & Entry India Strategies

LLP Registration & Corporate Compliance

Created 29 keyword clusters mapped to specific services to improve relevance and coverage.

Discovered instances where 2–3 services were listed on a single page, limiting SEO potential.

Suggested splitting these into dedicated pages to target niche keywords more effectively and reduce content dilution.

✅ Key Outcomes

Delivered a clear and actionable keyword roadmap for SEO-focused content updates.

Enabled the client to restructure services and create new high-intent landing pages.

Provided a scalable framework for on-page optimization and future content planning.